Rock the Vote is a non-profit nonpartisan organization in the United States whose stated mission is "to engage and build the political power of young Americans."

The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young Americans to vote. It is geared toward increasing voter turnout among voters ages 18 to 24. Rock the Vote is known for its celebrity spokespeople and its partnership with MTV.

Additionally, corporate contributors and partners provide financial support, employee volunteers, releasing limited edition voting merchandise, in-app registration, rideshares, space for in person voter registration or other in-kind contributions. This includes Chicago Sky (WNBA team), Comedy Central, Cox Enterprises (including subsidiaries Autotrader, Kelley Blue Book and Cox Homelife), Cricket Wireless, Doordash, Foot Locker (includes Foot Locker, Champs Sports, Footaction, and Eastbay), Fossil, Gap Inc. (Old Navy, Gap, Banana Republic, Athleta, Intermix, Janie and Jack, and Hill City brands), Hulu, Kate Spade, Lyft, Macy’s, Snapchat, Spencer’s, The Los Angeles Lakers, Tommy Hilfiger, Uber, VH1, WarnerMedia (including HBO), Yelp, Yum! (operates the brands KFC, Pizza Hut, Taco Bell, and The Habit), and Zumiez.